How do I transcribe Instagram Reels for free?

Use CapCut auto-captions, YouTube upload + auto subs, or Whisper on a local recording. Manual but workable for small batches.

Does Instagram transcribe Reels automatically?

Instagram uses audio for search in some cases, but does not give you an exportable competitor transcript. You need your own pipeline.

What is hook text vs full transcript?

Hook text is the opening few seconds. Full transcript is the entire Reel. Research both; thumbnail text is a third layer on the cover.

Can I export transcripts to Excel?

Yes. SpyReels exports .xlsx with transcript, hook text, and classification columns. Manual workflow uses CSV you build yourself.

Is transcribing competitor Reels legal?

Studying public content for research is standard. Copying unique expression or reposting without rights is not.

What hook patterns should I tag after transcribing?

Start with question, stat, contrarian, direct promise, story, and listicle. See hook patterns data. Try SpyReels free and transcribe your first competitor export on download.

How to Transcribe and Analyze Competitor Instagram Reels in Excel

Transcribe Instagram Reels for competitor research: manual steps, Excel export columns, hook text vs thumbnail text, and automated spy + classify workflows.