What is a good engagement rate on Instagram Reels?

It varies by niche and size. In competitor research, compare ER within similar follower bands. Our study used top-30-per-creator slices, so averages are high by definition.

Is engagement rate more important than views?

For learning what packaging works on competitor accounts, yes. For bragging rights or ad reach, views still matter.

How do I get engagement rate for someone else's Reels?

Multiply visible likes and comments, divide by their public follower count, or use a spy/export tool that calculates ER per row.

Why do big creators have low ER on some Reels?

Large follower bases dilute ER. A "good enough" Reel can get huge views without exceptional engagement intensity.

Can ER predict if my remake will work?

It improves your odds of studying the right source material. Your niche, face, and offer still determine results.

Where is the full 420-Reel methodology?

Read the content analysis hub. Try SpyReels free and sort any public account by engagement rate before you film.

Instagram Reels Engagement Rate vs Views: When 1M Views Is a Flop

Learn Instagram Reels engagement rate: formula, why ER beats views for competitor research, and real data from Hormozi, ayushman.pandita, and 12 more accounts.